Reading Corner

  1. Anxiety Index: JWT India
  2. Teach India: AME Asia 2008-09 Bronze [Most Effective Use of Direct Marketing]
  3. Lux Temptation: AME Asia 2008-09 Gold [Most Effective Use of Public Relations]
  4. Why Western fashion brands miss mark with Indian trendsetters
  5. Bite Reality- Breaking 7 Myths about the most wanted 700 million
  6. Call for Dronacharya
  7. Sense of Self in WEB2.0
  8. When Rural Met Digital
  9. A Tale of Four Cities- Sneak Peek
  10. Marketing During a Recession
  11. Ten Trends for 2009 - Executive Summary
  12. AdAge Marketing 50
  13. Afaqs Effies 2008 Case Studies
  14. Red Ribbon Express
  15. From Reel to Real: A Brand Chakras Study
  16. Jon Steel Speech Planning
  17. John Grant Speech Planning
  18. Jeremy Bullmore Speech Planning
  19. Guy Murphy Speech Planning
  20. JWT Mumbai wins Jay Chiat
  21. Indian Authors in English: What are they writing about?
  22. We are like that only:understanding the logic of Consumer India
  23. Why the Consumer should not be King in India
  24. Indian Luxury